Arguably one of the most exciting events in the European menswear calendar, Pitti Uomo 92 will once again see the biggest names in mens’ fashion assemble in Florence this June 13-16 to present their latest designs. In the run up, the theme of this year’s event has just been unveiled; titled BOOM, PITTI BLOOMS, the 2018 trade show will be brimming with giant, inflatable flowers, vibrant neon decorations and a tongue-in-cheek take on digital aesthetics. Developed by art director and professional lifestyler Sergio Colantuoni, the concept is also making an appearance in a capsule collection available exclusively from a pop-shop in premium Milanese department store La Rinascente Milan. Featuring hats, printed tees, bags and other accessories, the collection will go on sale from June 13 to June 19.
To get a solid idea of the vibe the organisers are going for, check out the video above, directed by Valentina Be, and find more details here. Also be sure to have a look at which collections are already confirmed to debut this year, including OFF-WHITE and J.W. Anderson.