In a clever marketing campaign with French agency Altmann+Pacreau, Nikon Verres optiques aka Nikon Lenswear created a food truck, “Vision Food Truck,” that has a menu which doubles as an eye test. In order for customers to order, they have to read the menu — in this case the ingredients of a burger — and if they fail, they’re provided a vision test in an accompanying truck. The menu starts off with the condiments of a burger like lettuce and pickles in large font and slowly gets smaller with important ingredients like cheese and beef patty sitting at the bottom.
Check out the campaign above and let us know what you think about this marketing strategy.
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