sansnom. Heads to the South of France for Its 2017 Spring/Summer Lookbook

Simple and cozy offerings, Euro style.

Fashion
4.4K 0 Comments
Save

French label sansnom. just released its 2017 spring/summer lookbook and the imprint heads to the South of France for an intriguing backdrop. Evolving its cozy, sport-driven goods, the imprint releases a premium mix of tried-and-true basics with a touch of panache. T-shirts are printed with the “Victory in Defeat” slogan, while hoodies come in two-tone options. The standout garment is a sleek bomber meant to be worn for all seasons.

Take a look at the entire release above and make sure to head to HBX to shop some of the pieces.

Read Full Article
Text By
Image Credit
Sansnom.
Share this article
Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

What to Read Next

DAIWA PIER39 Unveils Its Complete Spring/Summer 2026 Collection Lookbook
Fashion

DAIWA PIER39 Unveils Its Complete Spring/Summer 2026 Collection Lookbook

The functional Japanese label expands its technical wardrobe for the upcoming warmer months.

Hypegolf Continues to Reimagine Technical Golf Apparel for Spring/Summer 2026
Golf

Hypegolf Continues to Reimagine Technical Golf Apparel for Spring/Summer 2026

The third seasonal collaboration brings bold asymmetry and lightweight performance materials to the fairway.

Nicholas Daley Riffs on Spiritual Jazz for Spring/Summer 2027's "Sonic Tapestry" Collection
Fashion

Nicholas Daley Riffs on Spiritual Jazz for Spring/Summer 2027's "Sonic Tapestry" Collection

Spiritual Jazz sets the tone for Nicholas Daley’s SS27 collection, informing everything from its handcrafted textiles to its vibrant visual language.


WACKO MARIA Taps WOLF'S HEAD and McGREGOR for 2026 Spring/Summer Collection
Fashion

WACKO MARIA Taps WOLF'S HEAD and McGREGOR for 2026 Spring/Summer Collection

The triple-threat collaboration fuses American casual with Tokyo stud accessories.

First Story Trailer for 'Marvel vs. Capcom: Infinite' Shows New Villain Ultron Sigma
Gaming

First Story Trailer for 'Marvel vs. Capcom: Infinite' Shows New Villain Ultron Sigma

A fusion of Ultron and Commander Sigma.

The Weeknd, Max B, French Montana & Harry Fraud Connected for a New Single
Music

The Weeknd, Max B, French Montana & Harry Fraud Connected for a New Single

Revealed during a new Funk Flex interview.

STASH Designs His First-Ever G-SHOCK Collab
Watches

STASH Designs His First-Ever G-SHOCK Collab

The graffiti legend puts his spin on the GA-100.

Nike Announces Its Ease Challenge Winner
Footwear

Nike Announces Its Ease Challenge Winner

The Swoosh continues to change the game.

Carhartt WIP Prepares for Battle in 2017 Spring/Summer Lookbook
Fashion

Carhartt WIP Prepares for Battle in 2017 Spring/Summer Lookbook

Featuring tiger stripes, utility vests, and overalls.

The Nike Waffle Racer '17 Returns in a Sleek Tonal Black Colorway
Footwear

The Nike Waffle Racer '17 Returns in a Sleek Tonal Black Colorway

Featuring a murdered-out Swoosh.


Chance The Rapper Performs His Rendition of Kanye West's "Waves"
Music

Chance The Rapper Performs His Rendition of Kanye West's "Waves"

You never heard it like this before.

Here Are the Sneaker Releases You Won't Want to Miss This Weekend
Footwear

Here Are the Sneaker Releases You Won't Want to Miss This Weekend

A ’90s legend returns, a new VaporMax colorway hits, and the latest YEEZY BOOST.

This M 240 Is One of Leica's Most Unique Limited Edition Cameras Yet
Tech & Gadgets

This M 240 Is One of Leica's Most Unique Limited Edition Cameras Yet

Celebrating the 300th anniversary of the Daimaru department store.

Listen to Shabazz Palaces' New Single, "Shine A Light” Featuring Thaddillac
Music

Listen to Shabazz Palaces' New Single, "Shine A Light” Featuring Thaddillac

Also announcing their first new album in nearly 3 years.

BEAUTY & YOUTH Teams up With Thrasher for a Limited Edition 2017 Spring/Summer Collection
Fashion

BEAUTY & YOUTH Teams up With Thrasher for a Limited Edition 2017 Spring/Summer Collection

Soft goods wrapped in vibrant wares for the warm season

Kygo Shares New Music Video for Selena Gomez Collaborative Hit, "It Ain't Me"
Music

Kygo Shares New Music Video for Selena Gomez Collaborative Hit, "It Ain't Me"

Directed by Phillip R. Lopez.

More ▾