Gucci Is Interviewing Space Aliens for Its Galactic Model Search

One of the candidates is a 7,000-year-old being named Xeod.

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Gucci is looking to alien beings from outer space to find new talent. The iconic Italian brand was recently praised for showcasing diversity in its recent ad campaign – a ’60s inspired “soul” pictorial featuring all black models. Now the design house is going in a more imaginative route as they’ve released some Instagram videos showing space aliens and creatures clothed in Gucci being interviewed. The characters involved include Kerelanda Encanta from the planet Xoph, a 7,000-year-old being named Xeod, a robot, and even a sea creature. See all the videos below.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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