H&M to Launch a Unisex Denim Collection

Aptly dubbed “Denim United.”

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Hot on the heels of its first-ever Studio collection of menswear and the debut of its “Spring Icons” release with The Weeknd, H&M is launching yet another capsule collection: United Denim. Billed as a range where “his and hers clothing are one in the same, blurring borders and challenging norms,” United Denim revisits traditional menswear and womenswear styles and borrows materials and silhouettes from each to create a unisex range chock full of oversized, casual pieces. “It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style,” said a spokesperson for H&M. “Fashion should always be inclusive.”

The United Denim collection will be available exclusively at hm.com beginning March 23.