Discovered's 2017 Fall/Winter Collection Channels British Punk Rock

Taking a page from the band Primal Scream’s 2000 album, “XTRMNTR.”

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Discovered designers Tatsuya Kimura and Sanae Yoshida just showed their 2017 fall/winter collection at Tokyo Fashion Week. The duo was inspired by the British rock group Primal Scream and their 2000 album “XTRMNTR.” The military aesthetic is also infused in the range, but taking elements from the aforementioned album, they gave the looks a slightly feminine vibe. Furthermore, the pieces are an attractive mish-mash of tech fabrics, tailored silhouettes, directional outerwear designs, and creative knits. A massive puffer jacket is one of the true standouts, while the color story of blacks, greys, blues, burgundy and orange make for a flattering lineup as a whole.

You can also purchase HBX’s current Discovered offerings here.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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