Cult luxury brand Chrome Hearts has enlisted LA-based artist Matt Digiacomo for its latest collaborative project. Known for its rock-and-roll influences, Chrome Hearts trades in its Rolling Stones lips logo for Digiacomo’s signature mouth graphics and raw DIY-style illustrations. In a GRIND magazine video backdropped with an unexpected acoustic tune, luxury leather jackets, bags, surfboards and accessories get customized in paint and ink by Digiacomo as the artist comments on his story and inspiration for the collaborative project. Also included is a live painting session that Digiacomo did for Chrome Hearts’ Aoyama storefront location. Watch the video above and share your thoughts in the comments below.
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.