YMC's 2017 Spring/Summer Lookbook Pairs African Art With London Swagger
Graphic prints under moody skies.
Founded in London in 1995 by Fraser Moss and Jimmy Collins, You Must Create has established itself as a go-to label for wardrobe staples with a graphic twist. For 2017 spring/summer, the brand has produced a gritty lookbook inspired by the African art that started to appear in London during the 1960s and the cultural fusion that followed. Among a typically sharp selection of tailored outerwear, graphic-print shirts, and slim-fit pants, standouts include an ochre jacket, traditional fisherman pants and a printed tee produced in collaboration with Botswanian artist Ann Gollifer. With the new collection dropping online next week, be sure to visit the YMC website for more information.
