YMC's 2017 Spring/Summer Lookbook Pairs African Art With London Swagger

Graphic prints under moody skies.

Fashion
4,112 0 Comments

Founded in London in 1995 by Fraser Moss and Jimmy Collins, You Must Create has established itself as a go-to label for wardrobe staples with a graphic twist. For 2017 spring/summer, the brand has produced a gritty lookbook inspired by the African art that started to appear in London during the 1960s and the cultural fusion that followed. Among a typically sharp selection of tailored outerwear, graphic-print shirts, and slim-fit pants, standouts include an ochre jacket, traditional fisherman pants and a printed tee produced in collaboration with Botswanian artist Ann Gollifer. With the new collection dropping online next week, be sure to visit the YMC website for more information.

Read Full Article

What to Read Next

Thundercat Debuts Spring/Summer 2024 Collection
Fashion

Thundercat Debuts Spring/Summer 2024 Collection

Exclusively available at Dover Street Market.

NEEDLES Reveals Spring/Summer 2025 Collection
Fashion

NEEDLES Reveals Spring/Summer 2025 Collection

A striking presentation of patterned apparel.

HAVEN Presents Fourth Spring/Summer 2024 Offering
Fashion

HAVEN Presents Fourth Spring/Summer 2024 Offering

Evolving its Guide Jacket and Solo Pant.


Supreme Spring/Summer 2024 Full Collection
Fashion

Supreme Spring/Summer 2024 Full Collection

The return of Kermit the Frog, reveal of new Nike collaborations and even a fully custom Ducati motorcycle, plus plenty of familiar styles.

Stream the 'Fifty Shades Darker' Soundtrack Featuring Sia, Nicki Minaj and More
Music

Stream the 'Fifty Shades Darker' Soundtrack Featuring Sia, Nicki Minaj and More

Also featuring cuts from Kygo, John Legend, Taylor Swift and others.

FILA's 2017 Spring/Summer Range Is All About Sophisticated Sportswear
Fashion

FILA's 2017 Spring/Summer Range Is All About Sophisticated Sportswear

Continuing its jog down memory lane.

TDE's SiR Releases New 'Her Too' EP
Music

TDE's SiR Releases New 'Her Too' EP

Featuring Anderson .Paak, King Mez and more.

PUMA and Trapstar Tease a Football-Inspired Capsule Collection
Fashion 

PUMA and Trapstar Tease a Football-Inspired Capsule Collection

Presented by PUMA
Coming real soon.

ASICS Drops a Suede-Constructed GEL-Respector Duo
Footwear

ASICS Drops a Suede-Constructed GEL-Respector Duo

In dark grey and “Indian Ink” colorways.


Watch Rae Sremmurd Perform "Black Beatles" on 'The Late Show With Stephen Colbert'
Music

Watch Rae Sremmurd Perform "Black Beatles" on 'The Late Show With Stephen Colbert'

SremmLife delivers.

HYPEFEET: The adidas YEEZY BOOST 350 V2 Returns in an Essential Colorway
Footwear

HYPEFEET: The adidas YEEZY BOOST 350 V2 Returns in an Essential Colorway

Is it ever not Yeezy season?

Drake Says 'More Life' Project Is "Two Weeks Away" From Completion
Music

Drake Says 'More Life' Project Is "Two Weeks Away" From Completion

‘More Life’ is coming real soon.

UNDERCOVER Resurrects Signature Pieces for THE PARK•ING GINZA
Fashion

UNDERCOVER Resurrects Signature Pieces for THE PARK•ING GINZA

Coach jackets, hoodies and more.

CIA Conspiracy Thriller 'Unlocked' Sees London Under the Threat of a Deadly Biological Attack
Fashion

CIA Conspiracy Thriller 'Unlocked' Sees London Under the Threat of a Deadly Biological Attack

Starring Noomi Rapace, Orlando Bloom, Michael Douglas, John Malkovich and Toni Collette.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.