This Is the Inspiration Behind Supreme's 2017 Spring/Summer Barack Obama-Printed Pieces

The eye-catching graphic has cultural ties.

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When perusing through Supreme’s recently-released 2017 spring/summer lookbook, some of the garments that stand out right away are the ones heavily printed with Barack Obama’s face. There’s actually more to the story behind the artwork and you’ll have to go back to 2009 when the former POTUS first visited Ghana in Africa.

Instagram user supreme_copies is renowned for educating Supreme lovers on all things Supreme, especially when it comes to where the brand references its designs. According to the account:

To commemorate the visit, locals produced many ‘Kangas,’ a traditionally large piece of textile, riddled with vibrant patterns and political graphics, made to be worn (exemplified bottom right.) What has since been replaced with ‘Supreme,’ once said ‘Akwaaba,’ – meaning ‘Welcome.’ At the time, dresses and button-downs alike were made of the print, making their way into the US and specifically Harlem (exemplified bottom left). Actress Victoria Rowells memorably wore a dress of the textile the same year to the Emmy Awards. Interesting to see Supreme with a more recent reference, as well as take their own hand at the pattern with one of their more recently popular articles, the Anorak.

As all ‘preme fans know, the brand always switches things up when it comes to design inspirations. The Kanga alone traditionally comes in different sizes, fabrics and artworks, so you can definitely see them in various styles depending on the region or country. Below are other examples of African Kangas inspired by Obama:

With the preview and lookbook released today, I figure it’s time to cover at least one piece revealed today- or should I say piece(s). We arrive at perhaps the most interesting collection of the entire season, the ‘Obama,’ series (which consist of a pair of pants as well). This isn’t the first time Supreme has payed homage to Obama with a graphic (although many aren’t aware), and in this day and age the collection only makes sense. We date back to 2009, Obamas first year in office. The then new President visits the African country of Ghana. To commemorate the visit, locals produced many ‘Kangas,’ a traditionally large piece of textile, riddled with vibrant patterns and political graphics, made to be worn (exemplified bottom right.) What has since been replaced with ‘Supreme,’ once said ‘Akwaaba,’ – meaning ‘Welcome.’ At the time, dresses and button-downs alike were made of the print, making their way into the US and specifically Harlem (exemplified bottom left). Actress Victoria Rowells memorably wore a dress of the textile the same year to the Emmy Awards. Interesting to see Supreme with a more recent reference, as well as take their own hand at the pattern with one of their more recently popular articles, the Anorak. Shoutout to @trmmll and @streetchief for the images and info! #supremeforsale #supreme4sale

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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