MISBHV's 2017 Fall/Winter "EUphoria" Menswear Collection Goes '90s Eastern Europe

Stay warm, but more importantly, on-trend.

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MISBHV‘s 2017 fall/winter menswear lineup takes cues from post-Soviet Europe during the early ’90s, specifically the fall of the Iron Curtain. Titled “EUphoria” the collection is about, according to the brand, “a naive perspective on ideas of “trend” and “luxury,” a complex dialogue between the harsh, cold surroundings of The East and the ultimate fantasy of The West.”

As seen here, the collective is made up of robust outerwear pieces, wide-leg trousers, subversive prints, glossy/tactile fabrics, and a few leather wares. Furthermore, the styling perfectly mirrors the jaggedly cold environment of the area it draws inspiration from. The garments are worn loose, but the sense of purpose for the layering is ultimately about the balance between keeping warm and looking progressively stylish.

Peruse through all the looks above and let us know your thoughts.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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