adidas Was the Only Major Running Brand to Grow in January
Starting 2017 off right.
According to market research firm The NPD Group, adidas footwear sales more than doubled in January, while competitors such as Nike only grew in the mid-single digits and Under Armour saw a 25 percent loss. But despite a 3 percent dip in running sales across the board, adidas was the only brand to see a January increase. Thanks to the coveted UltraBOOST, NMDs and AlphaBounce models, the Three Stripes have seen a recent market surge.
And as NBA All-Star Weekend kicks off, check out how adidas is getting into the spirit here.
