This past June, Swedish soccer star Zlatan Ibrahimović first launched his new sportswear brand dubbed A-Z. The minimalist line boasts 75 styles, including lightweight nylon jackets, straight-leg sweatpants, boxers and T-shirts. A pared-back color scheme is inherent throughout the collection ranging from black, navy and white with occasional gold accents to boot. The entire collection is available for purchase at A-Z.com.
Ibrahimović wants the world to know that “this brand is for all you fighters. Every single one of you knows that nothing is settled during a game, but rather in the seven million minutes before it even starts. The hours you need to get stronger. Faster. Greater. It’s not about the gear. It’s all about you. And the time it takes to get from A-Z.”
Peruse the lookbook images above and watch the brand’s campaign video titled “The Inner Voice” below.