Brandblack Showcases Its Technical Athletic Apparel in Its NEVERODDOREVEN Lookbook

Quality-crafted clothing that will help you push the boundries of sports performance.

Fashion
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On the heels of its futuristic DJX-1 launch, Brandblack returns to showcase its fall season apparel. The new collection, NEVERODDOREVEN, is inspired by athletes pushing themselves past their own personal boundaries, while using numbers to measure their performance, whether points, distances or times. The collection shows its depth by moving from traditional outerwear silhouettes amplified with contemporary fabrics to more leisure-driven pieces like drop crotch joggers and long t-shirts. Statement pieces from the collection include a classic shawl collar jacket crafted from lightweight weather-resistant material as well as a TPU-backed field coat. Attention to detail is also key with hidden pockets and taped zippers in full effect throughout.

After viewing the complete lookbook above, head over to Brandblack’s webstore to purchase your favorite items.

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Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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