Montreal-based creative agency Saintwoods is known for having their hands in a variety of cool cookie jars, pushing arts, culture, fashion, and music in their city and beyond for over a decade now. They’ve worked with brands from Kitsune and SSENSE to Mural Festival and Fool’s Gold on events and activations that aim to bring together brands, consumers, and creators in interesting and informal ways. Now, they’re entering the world of lifestyle merchandise with a similarly informal and laid-back attitude in the form of their second collection “SW:002.” In the earlier days, they used to make limited-runs of merch pieces for friends and extended family of the Saintwoods brand, and this release is an extension of that legacy. The video lookbook highlights the logo T-shirts, crewnecks, and more offbeat items including rolling papers and dice that make up the collection, as well as some friends—young and old. “SW:002” will be available to purchase in-store at Off The Hook Montreal or online on the Saintwoods website on Wednesday September 28 at 7:30 p.m. EST.
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