Blood Brother's 2016 Fall/Winter Collection Carefully Balances Strong Prints and Solid Colors

The contemporary brand continues to make a strong push for graphics.

Fashion
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Nick Biela and James Waller’s London-based Blood Brother label has always been keen to adapting to today’s ever-evolving contemporary styles. Last season, they focused on the idea of the “colony” and how the concept of togetherness applies to fashion as a whole. Moving over to the fall and winter, we now see a logically calculated transition of the designs — the brand elevates the colors to match the seasons, but also kept the prints strong in order to add more pop in terms of graphics. We see an homage to retro technology here as some of the art shown for the range include old-school cellphones and retro televisions. Overall, the brand’s modern approach is right on par with the important trends we’ll all be seeing com winter time.

Find out more when the pieces will drop on the brand’s official site.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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