Brvinfreeze x PLEASURES 2016 Summer Capsule "CRUEL WORLD" Lookbook
“Based on the reality of the world’s f*cked up problems”










Los Angeles-based visual artist Brvinfreeze has teamed up with PLEASURES, the art and punk-inspired brand helmed by Publish’s Alex James. This collaborative four-piece capsule collection is entitled “CRUEL WORLD,” inspired by the “reality of the world’s f*cked up problems.” Juxtaposed images shot on expired film can be seen on oversized T-shirts, making for a vibrant and grungey look. Repeated “CRUEL WORLD” branding makes for a loud statement. This collection releases on August 3 exclusively on PLEASURES’ web store.
Check out PLEASURES’ spring collection here.