uniform experiment Drops Four Lifestyle Videos for 2017 Fall/Winter
Presenting the collection in four daily settings.
Thinking outside the box, uniform experiment extends the common lookbook with a series of lifestyle-centric videos to showcase its 2017 fall/winter menswear offerings. Produced by SOPH.co,ltd.’s very own Hirofumi Kiyonaga, each short presents its latest apparel in an effortless display of four daily settings: reading, vinyl digging, fishing and billiards. By packaging its garments with mood and expression, the Japanese brand sells a whole look and feel, elevating its clothing in a way that draws consumers to a whole vibe rather than a mere product.
Check out the latest lookbook videos and shop uniform experiment’s current collection for the 2016 spring/summer season now online.
