uniform experiment Drops Four Lifestyle Videos for 2017 Fall/Winter

Presenting the collection in four daily settings.

By
Fashion
2,173 Hypes 0 Comments

Thinking outside the box, uniform experiment extends the common lookbook with a series of lifestyle-centric videos to showcase its 2017 fall/winter menswear offerings. Produced by SOPH.co,ltd.’s very own Hirofumi Kiyonaga, each short presents its latest apparel in an effortless display of four daily settings: reading, vinyl digging, fishing and billiards. By packaging its garments with mood and expression, the Japanese brand sells a whole look and feel, elevating its clothing in a way that draws consumers to a whole vibe rather than a mere product.

Check out the latest lookbook videos and shop uniform experiment’s current collection for the 2016 spring/summer season now online.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1246 Users Online

What to Read Next

Drake Clowned on Joe Budden Last Night in Dallas, Texas
Music 

Drake Clowned on Joe Budden Last Night in Dallas, Texas

“I should of brought Joe Budden up here and let him do “Pump It Up” one time”

adidas's Tubular Nova Primeknit Goes "Triple White"
Footwear

adidas's Tubular Nova Primeknit Goes "Triple White"

Keeping things extra clean.

Haus of JR Collection Seven Lookbook Features Crisp Garments for the Kids
Fashion

Haus of JR Collection Seven Lookbook Features Crisp Garments for the Kids

Keep the little ones looking fresh.


HYPETRAK Lab: Exploring Origins of The Sad Boys Sound With Producer Yung Gud (Gud)
Music 

HYPETRAK Lab: Exploring Origins of The Sad Boys Sound With Producer Yung Gud (Gud)

Where would the Sad Boys be without Yung Gud (Gud).

It Looks Like Jay Z's New Album Might Be Complete
Music 

It Looks Like Jay Z's New Album Might Be Complete

“I know the name of Hov’s new album and everything right now.”

SOPHNET.'s 2016 Fall/Winter Video Lookbook Puts Its Pieces in Motion
Fashion

SOPHNET.'s 2016 Fall/Winter Video Lookbook Puts Its Pieces in Motion

Highlighting the best of what this season has to offer.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.