Online retail giant EAST DANE looks to Brooklyn rockers Drowners for inspiration in its latest lookbook shot in NYC’s coolest borough. The four-member act released their second studio album On Desire in June, and appears as a group in the campaign which showcases denim of all kinds alongside easy-to-wear essentials like striped tees and chambray button-ups.
The curated selection of garments worn by Drowners maintains a largely indigo palette with splashes of black and white to keep it interesting. In the denim department, the lookbook reveals a full range of cuts from skinny to straight-leg and EAST DANE furthers the variety with finishes from raw, to heavily washed and damaged. Mixing up the brands, the photoset features long-time favorites like A.P.C. and Levi’s Made and Crafted paired with contemporary stylings from T by Alexander Wang and White Mountaineering. Rounding out the looks are summer staples like white sneakers by Wings + Horns and sunglasses from Han Kjøbenhavn.
Take a look at all of the photos above and head over to the EAST DANE website to shop the looks, where it conveniently offers an additional 25 percent off of its sale prices until July 21.