EAST DANE Taps Brooklyn Band Drowners for Its Latest Lookbook

Showcasing denim and other clean looks for the summer.

Fashion
2.6K 0 Comments
Save

Online retail giant EAST DANE looks to Brooklyn rockers Drowners for inspiration in its latest lookbook shot in NYC’s coolest borough. The four-member act released their second studio album On Desire in June, and appears as a group in the campaign which showcases denim of all kinds alongside easy-to-wear essentials like striped tees and chambray button-ups.

The curated selection of garments worn by Drowners maintains a largely indigo palette with splashes of black and white to keep it interesting. In the denim department, the lookbook reveals a full range of cuts from skinny to straight-leg and EAST DANE furthers the variety with finishes from raw, to heavily washed and damaged. Mixing up the brands, the photoset features long-time favorites like A.P.C. and Levi’s Made and Crafted paired with contemporary stylings from T by Alexander Wang and White Mountaineering. Rounding out the looks are summer staples like white sneakers by Wings + Horns and sunglasses from Han Kjøbenhavn.

Take a look at all of the photos above and head over to the EAST DANE website to shop the looks, where it conveniently offers an additional 25 percent off of its sale prices until July 21.

Read Full Article
Text By
Share this article
Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

What to Read Next

Y-3 Taps Legendary Skater Mark Gonzales for its FW26 Campaign
Fashion

Y-3 Taps Legendary Skater Mark Gonzales for its FW26 Campaign

Shot at the Palais d’Iéna in Paris by Jet Swan.

MAEN Taps Horoverse For a Collaboration Brooklyn 36 Mahjong Watch
Watches

MAEN Taps Horoverse For a Collaboration Brooklyn 36 Mahjong Watch

Each limited edition comes with an artisan‑made Mahjong tile.

JW Anderson Explores Couples' Style for Its Latest “Twisted Denim” Campaign
Fashion

JW Anderson Explores Couples' Style for Its Latest “Twisted Denim” Campaign

Starring real-life couple Dree Hemingway and Nick Delli Santi, the Sam Khoury-shot campaign explores love through a shared wardrobe.


Roger Dubuis Crafts 12 Hand-Engraved Gold Samurai Helmets for Its Latest Excalibur
Watches

Roger Dubuis Crafts 12 Hand-Engraved Gold Samurai Helmets for Its Latest Excalibur

Highlighting the legendary shōgun Tokugawa Ieyasu and his loyal commanders, the watch turns a historic peace alliance into structural art.

Chance the Rapper Joins Forces With Jeremih, Big Sean & Smino for "Living Single"
Music

Chance the Rapper Joins Forces With Jeremih, Big Sean & Smino for "Living Single"

A track that apparently didn’t make the final cut in the ‘Coloring Book.’

GREATS Updates Its G-Knit Style for 2016 Summer
Footwear

GREATS Updates Its G-Knit Style for 2016 Summer

One of GREATS’ most popular silhouettes is now even better.

Tinashe is Featured on the English Version of Enrique Iglesias’ “Duele El Corazon”
Music

Tinashe is Featured on the English Version of Enrique Iglesias’ “Duele El Corazon”

This will increase the songstress’ profile immensely.

Gotta Groove Records Shows Us How Vinyl Is Made
Music

Gotta Groove Records Shows Us How Vinyl Is Made

Keeping the classic fundamentals for the future.

Miley Cyrus Hops on Lolawolf's New Song “Teardrop”
Music

Miley Cyrus Hops on Lolawolf's New Song “Teardrop”

Zoë Kravitz recruits Hannah Montana on her band’s latest single.

Stream Jeremih & Soundz's New Mixtape, ‘Late Nights: Europe’
Music

Stream Jeremih & Soundz's New Mixtape, ‘Late Nights: Europe’

The 14-track project features Ty Dolla $ign, Wiz Khalifa, The Game, G Herbo and more.


Chance the Rapper, Big Sean, Jeremih & Smino Share New Song, “Living Single”
Music

Chance the Rapper, Big Sean, Jeremih & Smino Share New Song, “Living Single”

Unfortunately, J. Cole isn’t on this as previously anticipated.

Keep It Understated With Off-White™'s "Industrial Belt"
Fashion

Keep It Understated With Off-White™'s "Industrial Belt"

Low-key is the way to go.

See How This Designer Is Using Gravity to Illuminate Sub-Saharan Africa
Design

See How This Designer Is Using Gravity to Illuminate Sub-Saharan Africa

The real cost of energy.

Stream Lil Yachty's New Project "Summer Songs II"
Music

Stream Lil Yachty's New Project "Summer Songs II"

“Am I the only one who really care about cover art?” The 14-track tape features Lil Herb, Offset, Burberry Perry and more.

Watch Lil Yachty New Short Film, 'Keep Sailing'
Music

Watch Lil Yachty New Short Film, 'Keep Sailing'

Featuring his mom, his “uncle” Darnell Boat, Burberry Perry, the Sailing Team, his co-workers and more.

Alexander Lewis & Y2K Flip Hudson Mohawke's Hit, "Chimes"
Music

Alexander Lewis & Y2K Flip Hudson Mohawke's Hit, "Chimes"

Believe it or not, it’s even more hard-hitting than the original.

More ▾