Rooted in the nostalgia of ski slopes past, St. Moritz Supersoft’s offerings blend the upfront, graphic-heavy appeal of streetwear with the technical, functionality of sportswear. All constructed to uphold a distinctive retro aesthetic, the London-based label’s summer drop consists of long-sleeve tees, half-zip pullovers, logo parkas, caps and pins. The use of bright hues and classic fonts, in addition to clear, pronounced branding are crafted in ode to the ostentatious swagger of ’90s ski and outdoor apparel. Check out the fledgling label’s first lookbook above and look for the collection on its online store as well Ejder For Life, a number of names*, Big In Japan and Sneakersnstuff London, Paris and Stockholm.
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