Mod Shop is Fender’s new online space where customers can create their very own custom guitar. The platform improves on the brand’s previously launched “American Design Experience,” which offered around 1.3 million ways to customize an axe, but proved to be too overwhelming in terms of customer experience. The Mod Shop is a more user-friendly version with an interface that allows buyers to tweak their modifications more seamlessly. Visitors are given the freedom to tinker with their creations and see in real time how changing an aspect of the guitar can affect the final product. Additionally, a snapshot feature allows users to save and compare designs.
Of course, the most exciting part is choosing which model to change around to fit your preference. Models like the Stratocaster and Teleaster can be customized by color, wood finish, tuner, bridge and more. Also, Mod Shop encourages users to go to their local shop and collectively work on their mods with an expert. This is an attempt for Fender to bridge the gap between online and physical shop. Best of all, since standard components are used to build the final product, customers can expect their guitar to arrive within 30 days.
Fender’s Mod Shop is now live and it will cost you around $1,500 to $1,800 USD to build a customized guitar.