Win Any Prize Imaginable With the Old Spice Dream Runner Challenge

The objective is foolproof provided you can run in a straight line.

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In a bid to promote its Hardest Working Collection of grooming products, Old Spice has devised a hilarious new challenge, that if done right, will win contestants any material possession their heart so desires. Marketed as “run that thing you want to win,” Old Spice’s latest stunt is challenging participants to run a route that is effectively shaped like their dream prize when viewed on a digital map. All submissions will ultimately be interpreted by Old Spice, so be sure to get your feet drawing skills as realistic as possible and avoid ultimate disappointment. Enjoy the short promotional video above, with more information readily available on the challenge’s mini website.

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