PUMA Sees a Sales Growth in 2016 Thanks to Rihanna

The Bad Gal has the Midas touch.

Fashion
7,364 Hypes 0 Comments

PUMA has reported on its first quarter statement for 2016 and sales are up 3.7%, nearly $975 million USD (+7.3% currency adjusted), with the footwear category being the main growth driver and a “strong momentum in women’s business.”

According to the company’s brand and marketing takeaways:

One highlight for PUMA in the first quarter was the FENTY PUMA by Rihanna fashion show at New York Fashion Week in February. A series of styles for the female consumer have been launched successfully, both in collaboration with Rihanna as well as in our inline collection. Key footwear styles such as Creeper and FENTY Trainer sold out within weeks or days.

Rihanna has been leading the creative direction for the brand since 2014 and highly-covetable items from her Fenty line have been known to resale for $1,000. PUMA CEO Bjorn Gulden stated, “The women’s business helps on the men’s side too. Rihanna opens the door.” With RiRi being hailed as the most marketable celebrity, it’s no surprise that her association with the brand has helped it thrive. PUMA also confirms the positive forecast for the rest of the year through new marketing concepts and innovative products.

Read Full Article

What to Read Next

Rihanna's Savage x Fenty Lingerie Company Plans for $3 Billion USD IPO
Fashion 

Rihanna's Savage x Fenty Lingerie Company Plans for $3 Billion USD IPO

Expanding her empire and cementing her billionaire status.

Rihanna Makes Her Debut on 'Forbes' Annual Billionaires List
Music

Rihanna Makes Her Debut on 'Forbes' Annual Billionaires List

Joining 235 others in the ranks this year.

Rihanna's Savage x Fenty Will Open Its First Brick-and-Mortar Stores in 2022
Fashion

Rihanna's Savage x Fenty Will Open Its First Brick-and-Mortar Stores in 2022

Beginning in Las Vegas later this month.


Rihanna Launches Sophomore Pride Collection With Savage x Fenty
Fashion

Rihanna Launches Sophomore Pride Collection With Savage x Fenty

Kicking off Pride month with rainbow-inspired innerwears.

Phil Knight Presents Stephen Colbert With a Pair of Bespoke Nike Air Prestos
Footwear

Phil Knight Presents Stephen Colbert With a Pair of Bespoke Nike Air Prestos

Find out who’s mother suggests using salt shakers to hunt eagles.

A 1954 Jaguar XK120M That Went From Roadster to Race Car
Automotive

A 1954 Jaguar XK120M That Went From Roadster to Race Car

A unique vehicle with a rich history.

Watch Drake's Surprise Performance During the Raptors Halftime Show
Music

Watch Drake's Surprise Performance During the Raptors Halftime Show

6 God takes to the stage for a sea of unsuspecting fans.

Lil Yachty and RiFF RAFF Joins Forces on "NeoN DeReK JeTeR"
Music 

Lil Yachty and RiFF RAFF Joins Forces on "NeoN DeReK JeTeR"

‘Peach Panther’ album prowling through your speakers this Summer 2016.

Memphis Bleek Remembers The Time Jay Z Was Being Petty Over Gas
Music 

Memphis Bleek Remembers The Time Jay Z Was Being Petty Over Gas

Remember that time.


A First Look at Han Kjøbenhavn's 2016 Spring/Summer Collection Lookbook
Fashion

A First Look at Han Kjøbenhavn's 2016 Spring/Summer Collection Lookbook

Don’t miss out on one of Denmark’s most notable young brands.

Watch Drake's Surprise Performance at Jurassic Park During Raptors Halftime
Music 

Watch Drake's Surprise Performance at Jurassic Park During Raptors Halftime

Loyalty to the home team.

PUMA Develops a Robot to Help You Run Faster
Tech

PUMA Develops a Robot to Help You Run Faster

The BeatBot is designed to run as fast as Usain Bolt.

Introducing Claire Barrow and Her "Retro-Spective" Faux Exhibition
Fashion

Introducing Claire Barrow and Her "Retro-Spective" Faux Exhibition

“Can new subculture or fashion or art even exist anymore?”

YEEZY Season 2 Will Not Be Releasing This Summer
Fashion

YEEZY Season 2 Will Not Be Releasing This Summer

Save your money.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.