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adidas Rocks London With the Dystopian futurehouse

Enter the forward-thinking creative hub.

Situated in the heart of Shoreditch, London; temporary space, futurehouse marks the launch of one of 2016’s most hyped sneaker drops, the NMD. The pop-up, open for less than a week, is an otherworldly experience, set across two floors. Enter via a future portal, which moves into an overgrown wasteland whilst upstairs it’s a space age mirrored affair before finally heading onto the terrace – complete with impromptu fire erupting concrete slabs. It’s not your average event space, the futurehouse was built to reflect the new and uncompromising creative generation and adidas have packed an array of daily events, including live music, workshops, expert sessions, film screenings and art exhibitions into its six day existence. Ride along with HYPEBEAST as we take a tour around the intriguingly innovative space.

Get involved in the conversation online, using @adidasuk #myfutureis #NMD. To discover more about futurehouse visit myfuture.is and to stay up to date on the next drop visit adidas.com/nmd.

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adidas futurehouse
27 Curtain Road

ContributorNardene Scott
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