adidas Rocks London With the Dystopian futurehouse

Enter the forward-thinking creative hub.

By //

Situated in the heart of Shoreditch, London; temporary space, futurehouse marks the launch of one of 2016’s most hyped sneaker drops, the NMD. The pop-up, open for less than a week, is an otherworldly experience, set across two floors. Enter via a future portal, which moves into an overgrown wasteland whilst upstairs it’s a space age mirrored affair before finally heading onto the terrace – complete with impromptu fire erupting concrete slabs. It’s not your average event space, the futurehouse was built to reflect the new and uncompromising creative generation and adidas have packed an array of daily events, including live music, workshops, expert sessions, film screenings and art exhibitions into its six day existence. Ride along with HYPEBEAST as we take a tour around the intriguingly innovative space.

Get involved in the conversation online, using @adidasuk #myfutureis #NMD. To discover more about futurehouse visit myfuture.is and to stay up to date on the next drop visit adidas.com/nmd.

If you’d like to stay up-to-date with all of the latest videos from HYPEBEAST’s YouTube channel, subscribe by clicking on the button beneath the video.

adidas futurehouse
NMD LONDON
BL-NK
27 Curtain Road
EC2A JLT
London

Read Full Article
Contributor
Nardene Scott
Adidas OriginalsSpacesadidas NMDFuturehouseHYPEBEAST TV Spaces

You may also like

Sir Michael Rocks Provides the Bounce for New Single "Bull Market"
Music

Sir Michael Rocks Provides the Bounce for New Single "Bull Market"

“I see the check and I grab.”
449 Hypes 0 Comments
The Deerupt From adidas Originals Hits the Streets of London
Footwear 

The Deerupt From adidas Originals Hits the Streets of London

Starring Octavian and D-Block Europe.
6,077 Hypes 10 Comments
The adidas UltraBOOST Returns With Contrasting Colors
Footwear

The adidas UltraBOOST Returns With Contrasting Colors

Mixing “Core Black” and “Running White.”
5,441 Hypes 1 Comments
Supreme's Collab With Nike and the NBA Was the Star at This London Drop
Fashion 

Supreme's Collab With Nike and the NBA Was the Star at This London Drop

Water bottles came a close second in the hype race.
11,204 Hypes 21 Comments
The adidas NMD R1 Returns With New Bumper Colors
Footwear

The adidas NMD R1 Returns With New Bumper Colors

An update to the OG.
18,679 Hypes 3 Comments


What to Read Next

'Silicon Valley' Season 3 Trailer Reveals New CEO of Pied Piper
Entertainment

'Silicon Valley' Season 3 Trailer Reveals New CEO of Pied Piper

Watch the first full-length trailer for the upcoming season.

8 Must-See Art Shows During Art Basel Hong Kong
Arts

8 Must-See Art Shows During Art Basel Hong Kong

Get ready for a full week of art appreciation.

Yeezy Boost 350 Pendant by Ben Baller's IFANDCO
Fashion

Yeezy Boost 350 Pendant by Ben Baller's IFANDCO

Handcrafted rose gold with over 7 carats of diamonds.


Nike SB Lunar Paul Rodriguez 9 R/R Combines Comfort With Eye-Popping Bursts of Color
Footwear

Nike SB Lunar Paul Rodriguez 9 R/R Combines Comfort With Eye-Popping Bursts of Color

Who says staple kicks can’t stand out?

The Nike Big Swoosh Just Dropped out of Nowhere
Footwear

The Nike Big Swoosh Just Dropped out of Nowhere

Payton’s Zoom Flight ‘98 “The Glove” vs. Barkley’s Air Max CB ‘94?

Nas Debuts J Dilla Collaboration at SXSW
Music 

Nas Debuts J Dilla Collaboration at SXSW

Watch the rapper perform “The Sickness” here.

More ▾