Versace Launches Its Very Own Emoji App

Versace is hot on the heels of Kim Kardashian. After Mrs. West launched her own Kimoji app last year, the Italian fashion house has done introduced an emoji app of its own. Dropping in time for Valentine’s Day along with a corresponding capsule collection of tees dubbed “#VersaceSharesLove,” the app reimagines the brand’s iconic Medusa logo using various smileys and even lets users create original imagery using special backgrounds, filters and more. Said Donatella Versace of the endeavor:

I love how the new Versace Emoji app lets everyone in the world express themselves and share their feelings. To have our own Versace Emoji is a real treat for Valentine’s Day, and I can’t wait to begin creating with it.

Versace’s high-fashion emoji can be downloaded now for free via iTunes while the #VersaceSharesLove tees are available now at Versace flagships and the label’s web store.