The First Non-Nude Issue of 'Playboy' Pays Homage to Snapchat

The iconic publication goes in a new direction.

By
Arts
29,299 Hypes 0 Comments

After 62 years, Playboy announced last October that it would be abandoning full-frontal nudity — a move largely in response to the proliferation of online pornography and the magazine’s steadily declining circulation. The March 2016 issue marks the first post-nudes Playboy release and one that sees the magazine aiming for a younger audience with an ode to Snapchat. As The Verge points out, 45% of the app’s users range in age from 18 to 24, so the decision to feature Sarah McDaniel — a 20-year-old model who has largely risen to fame via Instagram — on the cover along with a social media-inspired come-hither makes sense. Playboy’s chief content officer, Cory Jones, also points out that 2014’s relaunch of Playboy.com was perhaps a catalyst for the magazine’s PG-13 makeover:

A year and a half ago, we relaunched Playboy.com as a safe-for-work site, and traffic skyrocketed 400 percent. The average age of our visitors dropped from 47 years old to 30. It showed how the brand can still resonate.

The March 2016 issue of Playboy hits newsstands February 12 while a preview can be perused over at the mag’s website.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1165 Users Online

What to Read Next

mastermind JAPAN 2016 Spring/Summer Collection
Fashion

mastermind JAPAN 2016 Spring/Summer Collection

The cult favorite’s seasonal partnership with A-GIRLS.

Mac DeMarco Shares Unreleased Song, “Missing The Old Me”
Music 

Mac DeMarco Shares Unreleased Song, “Missing The Old Me”

Listen to it here.

Zayn Malik Talks Inspiration Behind "Pillowtalk"
Music 

Zayn Malik Talks Inspiration Behind "Pillowtalk"

Listen to the interview here.


Young Thug Thinks Jamie xx Is God
Music 

Young Thug Thinks Jamie xx Is God

Thugger also talks to Ebro about how he sold his women’s watch to Gucci Mane and how he has ADHD.

Check out NEIGHBORHOOD's Latest Selection of Incense Chambers
Fashion

Check out NEIGHBORHOOD's Latest Selection of Incense Chambers

Part of its lifestyle goods lineup.

adidas Originals WMNS Tubular Viral "Geometric" Pack
Footwear

adidas Originals WMNS Tubular Viral "Geometric" Pack

Offered in two colors: Chalk White and Core Black.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.