The GRAMMYs Get Lowest Ratings Since 2009

Not even Kendrick Lamar’s performance was able to save it.

By
Music 
77 Hypes 0 Comments

Many things went down at the 2016 GRAMMY Awards on Monday night. However, the Nielsen ratings fell and it became the lowest-rated telecast for the award show in six years, since 2009. This year’s show was seen by 25 million viewers and generated a 7.7 adults 18-49 rating. Although that beat everything else playing on TV at the time by far and marked the largest audience for a non-sports entertainment telecast this season, it’s still 10 percent less than last year’s ratings. In 2014, the show pulled in 28 million viewers and the largest audience came in 2012 with nearly 40 million eyes.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1186 Users Online

What to Read Next

Watch The Perfect Scores From Every NBA Dunk Contest
Sports

Watch The Perfect Scores From Every NBA Dunk Contest

A 50-minute supercut of every perfect score since 1984.

Someone Made a GoFundMe For Kanye West's $53 Million "Debt"
Music 

Someone Made a GoFundMe For Kanye West's $53 Million "Debt"

“We must be the Medici family to Kanye.”

ODESZA's "It's Only" Gets a Melodious RÜFÜS DU SOL Remix
Music 

ODESZA's "It's Only" Gets a Melodious RÜFÜS DU SOL Remix

Listen to the flip here.


Metro Boomin & DJ Esco Go Sock Shopping
Music 

Metro Boomin & DJ Esco Go Sock Shopping

We all forget to pack socks sometimes.

A.P.C. Debuts Activewear Collaboration with Outdoor Voices
Fashion

A.P.C. Debuts Activewear Collaboration with Outdoor Voices

An intricate balance of sportswear and Parisian chic.

NGHTMRE Flips Ludacris Classic, "Get Back"
Music 

NGHTMRE Flips Ludacris Classic, "Get Back"

The Mad Decent producer transforms the 2004 hit into a trap banger.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.