FILA Links up With Mountain Dew GLX for a Limited Edition M-Squad Sneaker
Comprised of a black suede upper and a contrasting neon green sole.
The latest rendition of FILA’s M-Squad sneaker is a collaborative venture with soft drink Mountain Dew. Though an unlikely pairing at first glance, the shoe is part of the soda’s Green Label Exclusives (GLX) program which brings artists and athletes together with brands, to produce limited-edition lifestyle products. The outcome of the meeting of the beverage and footwear industries is a very wearable colorway of the high-top basketball sneaker, comprised of a a premium black suede upper with embroidered FILA logo branding. The Mountain Dew inspiration comes into play in the midsole, which adds a speckled green accent transitioning to a neon green outsole. Co-branded packaging completes the collab.
Look out for the FILA x GLX M-Squad exclusively at Footlocker & FILA.com on 12/9 for $90 USD.
