Helas "Connection" Capsule Lookbook
Another strong offering from the rising French streetwear brand.
French streetwear label Helas has just released a capsule collection, entitled “Connection,” and an accompanying lookbook for Fall 2016. The capsule is comprised of track suits, rugby-style long sleeves, hoodies and caps, with the designs following Helas’ tried-and-true formula of relaxed, easy-to-wear silhouettes. Color-blocking gives the pieces a distinct ’90s throwback vibe, and the collection features minimal, tasteful branding throughout including the label’s signature umbrella logo.
The lookbook features the Hélas Caps Clubbers JB Gillet, Karim Bakhtaoui and Karl Salah, and was shot on the streets of Paris and at some more famous Parisian landmarks including the Louvre and the Arc de Triomphe du Carrousel. The “Connection” capsule is available to shop on the Helas webshop now.
