It has been reported that Canada’s
While there is brand crossover in terms of products – both companies partake in screen printing and make wardrobe essentials – there’s quite the difference when it comes to brand image. American Apparel’s edgy marketing is at direct odds with Gildan, who have often used its advertising to mock campaigns that rely on near-nudity. The acquisition would be part of Gildan’s basics range, with the company having already expanded into branded apparel as well as producing for the likes of New Balance and Under Armour. There’s no word yet on if the bid has been accepted so we will update when there’s more information on that end.