Watch Curren$y Take HYPEBEAST to School on the Food and Nightlife of New Orleans

The rapper even stops to do some sneaker shopping along the way.

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Mafia III is the latest open-world action video game to hit the market. As a character in the digital landscape built by 2K, you drive and fight your way to victory by building a criminal empire across a city that bears striking resemblance to NOLA — an exciting departure from the usual roster of go-to video game cities like New York, London and Tokyo.

Inspired by the Big Easy’s distinctive cultural identity that blends French, Caribbean, and Southern American traditions as well as its placement at the heart of Mafia III, HYPEBEAST linked up with local rapper Curren$y to take us on a drive through the city. Along the way, our city tour stopped at some of his favorite haunts including Sneaker Politics to grab some kicks and We Dat’s for some chicken. Then, before parting ways, he made sure to take us through Jet Lounge at the House of Blues to show us some of the New Orleans nightlife that earned the city its hall of fame party city reputation.

Watch the full video above for your NOLA cheat sheet, and continue the journey virtually — Mafia III is available now on PlayStation 4 and Xbox One for $59.99 USD. For additional info, visit the official 2K website.

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Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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