BEAMS Reflects on 40 Years of Fashion Trends and Styles in Japan
From hip-hop and Urahara, to rockabilly and normcore.
To celebrate the 40th anniversary of renowned Japanese outfit BEAMS, the premium outfitter has produced a retrospective video. Reflecting on four decades of fashion and music, BEAMS presents a visual story that provides a glimpse at the major trends and brands that have influenced what the world wears and hears. From hardcore punk to New Era, Urahara to the tracksuits present in the hip-hop world’s beginnings, BEAMS uses this new promotional piece to pay tribute to virtually every influential movement in modern culture.
You can view the new visual retrospective from BEAMS above.
