Acne Studios Taps David Sims to Shoot Its 2016 Spring/Summer Surf-Inspired Campaign

Learn more about the Swedish label’s first ever menswear campaign.

By
Fashion
3,813 Hypes 0 Comments

Hot after its recent 2016 spring/summer runway show at Paris Fashion Week, Acne Studios has announced that it will be unveiling a surf-inspired campaign shot by esteemed photographer David Sims. No stranger to producing buzz-worthy campaigns (you might recall the gender-defying womenswear images of last year, featuring creative director Jonny Johansson’s 11-year-old son), the Swedish label’s first menswear campaign will feature surfer Robin Kegel. In describing the direction of the advertisements, Johansson told WWD, “I have surfed for four years [and] have 50 surfboards. David is a surfer and an amazing photographer.”

Although the pictures won’t be launching on the brand’s website until Tuesday, we can expect to see plenty of surf-derived influences. In the preview, we see Kegel sporting vibrant orange sunglasses, worn alongside a top embellished with a graphic print scanned from one of his surfboards. The text in the print ad is also heavily distorted, yielding an effect of being seen underwater that continues alongside the campaign’s motif. You can check out the official ad images at Acne Studios online when it debuts tomorrow.

Read Full Article

What to Read Next

Backstage at sacai's 2016 Fall/Winter Runway Show at Paris Fashion Week
Fashion

Backstage at sacai's 2016 Fall/Winter Runway Show at Paris Fashion Week

Behind the scenes of the show inspired by “Love” and “Life.”

Kanye West Has Shared the Final Track List for 'SWISH'
Music

Kanye West Has Shared the Final Track List for 'SWISH'

Just three weeks left.

New 'Warcraft' Official TV Spot Is an Explosion of Human and Orc Conflict
Entertainment

New 'Warcraft' Official TV Spot Is an Explosion of Human and Orc Conflict

Anduin Lothar, Medivh and Doomhammer join the battle between humans and orcs.


New Balance Unveils the Futuristic Vazee Rush "Hangang"
Footwear

New Balance Unveils the Futuristic Vazee Rush "Hangang"

From Seoul with love.

Backstage at Dior Homme's 2016 Fall/Winter Collection
Fashion

Backstage at Dior Homme's 2016 Fall/Winter Collection

Punk and maid influences adorn Kris Van Assche’s latest designs.

Y-3 Shows Rebellious Modernism for Its 2016 Fall/Winter Collection
Fashion

Y-3 Shows Rebellious Modernism for Its 2016 Fall/Winter Collection

Featuring powerful, lean, elongated silhouettes.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.