Tinder CEO Explains How to Make the Perfect Tinder Profile

Need some help getting those right swipes? Tinder CEO Sean Rad shares the secrets on how to create the perfect Tinder profile. For those who are unaware, the social dating app relies heavily on first impressions, where users judge their “attraction” primarily on the initial profile picture. A decision is made by left or right swiping, where the the latter implies interest and the former otherwise. Sean explains all about this science and how it’s dictated by all aspects of your profile, from the initial photo to the text. See below for a few excerpts from the interview, and hit up the GQ article to start your inevitable Tinder-dating marathon.

On a good profile photo:
“You should definitely put your best foot forward on Tinder. Your first photo is what people are going to see before they even click on your profile. Choose a picture that represents you best – whether that’s you in a suit, or jeans and a T-shirt. It’s pretty well-known that smiling in photos helps you to be perceived as more friendly too.”

On a bad profile photo:
“I’ve talked to a lot of people about Tinder etiquette and the general consensus is that shirtless gym selfies are a huge ‘NO.’ You’re on Tinder to meet new people – the last thing you want those people to think is that you’re too self-absorbed or narcissistic to hold a real conversation.”

Be genuine:
“Be yourself! Your pictures should give others a sense of your personality, hobbies and interests. If you like to go rock climbing or hiking, show it. If you’re kind of a goofball, show it.”

On the profile text:
“Keep it short and sweet. Include a hobby or two, a quote from one of your favourite TV characters, what types of people you’d like to meet, or a fun fact. It’s not a bad idea to show how strong your emoji game is, either. While an obscure reference may puzzle some, it could also help find you the perfect match.”

Once you get matched:
“If your first message just says ‘hi’, you’re far less likely to get a response. Say something that shows you took the time to read their bio and look at their profile photos. There is no one-size-fits-all perfect opening message – everyone is different. At the end of the day, it’s really simple: be friendly and respectful. Make them laugh and genuinely take an interest in learning more about them – that’s why you swiped right in the first place.”