Situated deep in the factory area of Chai Wan, Hong Kong, the people behind swimwear-oriented lifestyle brand Made in Paradise introduces its new concept store and retail project, dubbed Memory Lane. Being different from many traditional retail fronts, upon arrival, visitors will find themselves immersed in a corridor covered with massage parlour posters and graffiti which leads to the 5000-square-foot concept shop. Diversifying off its successful venture of Made in Paradise, co-founders Maurice Maghnagi and Vishal Sani look to evolve the company into a lifestyle brand, offering T-shirts, hats, beanies, girl shorts and even accessories including lighters and grinders. With sights of expansion to the US and Europe, Memory Lane may soon see global recognition as soon as next season.
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- Tanley Lau/HYPEBEAST
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