Kith and adidas Football Pay the Ultimate Tribute With Lionel Messi Collaborative Collection

Ronnie Fieg and the Argentine legend have co-designed an expansive performance and apparel capsule featuring six unique footwear styles.

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Summary

  • Kith and adidas Football have officially detailed their massive collaborative collection with Lionel Messi, celebrating the 20th anniversary of his world stage debut and Kith’s 15th anniversary
  • The expansive collection features both on-pitch performance gear and off-pitch lifestyle apparel, all co-designed by Ronnie Fieg and Messi over the course of a year
  • Six footwear styles are included, featuring lifestyle models like the Handball Spezial and Superstar, alongside performance-inspired silhouettes like the COPA Mundial 17 UltraBOOST and F50 Walkable Cleat

Ronnie Fieg has officially pulled back the curtain on one of the most highly anticipated sportswear crossovers of the year. Following recent teasers, Kith and adidas Football have fully revealed their massive collaboration with global soccer icon Lionel Messi. Designed to celebrate the 20th anniversary of Messi’s international debut and Kith’s 15th anniversary, this expansive capsule is a first-of-its-kind project, featuring performance gear and tailored lifestyle apparel meticulously hand-curated and co-designed by Fieg and Messi over the past year.

The apparel lineup perfectly splits its focus between the pitch and the streets. The on-field assortment is anchored by four commemorative jerseys—two honoring his original No. 19 from 2006, and two featuring his iconic No. 10—complete with matching shorts, tracksuits, and goalkeeper gear. For the off-pitch lifestyle range, Kith elevates traditional soccer aesthetics with premium tailoring, offering a double-breasted suit, a short-sleeve crossover blazer, a washed denim set, and wool tracksuits. All pieces are branded with a special KXVH Monogram and exclusive anniversary crests.

Footwear is a massive component of the collaboration, featuring six distinct styles that bridge the gap between performance and lifestyle. The collection resurrects the COPA Mundial 17 UltraBOOST from Kith’s first adidas partnership in 2017, alongside an F50 Megaride and an F50 Walkable Cleat directly inspired by Messi’s 2006 World Cup boots. On the lifestyle side, fans can secure two premium suede colorways of the Handball Spezial and a deconstructed iteration of the classic Superstar.

To make the release even more historic, Kith is offering a special gift with the purchase of any jersey or shoe: a limited-edition trading card. For the ultimate collectors, fewer than 100 PSA-graded cards genuinely autographed by Messi will be randomly distributed to lucky buyers who shop in-store or online.

The campaign for the collection, highlighted by a short film titled The International Language of Messi, made its early debut at Nu Stadium, giving Inter Miami CF attendees a first chance to shop via the Kith App. For the rest of the world, the “Kith & Messi for adidas Football” collection will officially release on Friday, May 29th, at all Kith flagship stores. Online drops will take place at 11:00 AM local time across the New York, London, Paris, and Tokyo time zones via Kith and the Kith App.

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