Creative Agency Designs Entire Typeface Around Kobe Bryant's Logo

Reverse engineering a logo into a typeface is no small feat.

By
Design
9,053 Hypes 0 Comments

The logo for Kobe Bryant’s line of signature basketball sneakers is a branding triumph for Nike: simple, instantly recognizable and immediately impactful, the logo ticks all the boxes in terms of design. It is no surprise, therefore, that Nike has commissioned two-man creative studio Sawdust to design a bespoke typeface taking the logo as inspiration. Having previously worked with the likes of Coca-Cola and The New York Times, Jonathan Quainton and Rob Gonzalez of Sawdust were not fazed by the prospect of taking on such a project. Speaking on the design, Gonzalez says that “the design was inspired by the star-like negative space that is created in the central point of the logo mark. It creates movement and energy, which is something we tried to capture in the type design.” Check out more from Sawdust here.

Read Full Article
Source
It's Nice That

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

740 Users Online

What to Read Next

Canadian DJ Brendan Fallis Talks Travel, Fashion, Music, Creativity & Hennessy Black
Music

Canadian DJ Brendan Fallis Talks Travel, Fashion, Music, Creativity & Hennessy Black

And you might be surprised how he spends his nights off.

adidas Originals Stan Smith Primeknit "Core Black"
Footwear

adidas Originals Stan Smith Primeknit "Core Black"

All black everything for the updated Stan Smith.

The Story of Shamrock Social Club's Mark Mahoney | Video
Fashion

The Story of Shamrock Social Club's Mark Mahoney | Video

The legendary tattooist talks about absolution and regret.


Supreme's Influence on British Street Style Explored in Short Film
Fashion

Supreme's Influence on British Street Style Explored in Short Film

How UK kids have embraced American streetwear.

NFL Rejects Tom Brady's Appeal and Upholds the Deflategate Suspension
Sports

NFL Rejects Tom Brady's Appeal and Upholds the Deflategate Suspension

Goodell airs out Brady, but the saga is far from over.

Photographer Captures Steve Jobs, Bill Gates, Steve Wozniak During Dot-Com Boom & Bust
Arts

Photographer Captures Steve Jobs, Bill Gates, Steve Wozniak During Dot-Com Boom & Bust

A look at the minds behind the phenomenon that created more jobs and wealth than any other time in human history.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.