Arca and Evian Christ Debate on Increase of Soft Drink Branding in Music

Earlier, Venezualan producer Arca took to Twitter to share his thoughts on the heavy branding

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Earlier, Venezualan producer Arca took to Twitter to share his thoughts on the heavy branding certain soft drink companies — like Red Bull, Monster, Sprite and others — use on their shows, videos and other music-related material, criticizing them for putting “their logo all over everyone’s blood sweat and tears.” English primary-school-teacher-in-training-turned-producer Evian Christ responded to his sentiment, saying, “not all artists are independently wealthy and need the money,” but he also added that companies should improve their policies. This led to a full-fledged public conversation/debate on the issue of whether or not placing the brands’ logo on the artist’s creative space is ethical. Read it below and let us know your thoughts on this.

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Joseph Mohan

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