Sean Combs Talks to Style.com on His New Fragrance and Its Provocative Video

In 2006, Sean “P. Diddy” Combs launched his first fragrance, Unforgivable, raking in $100 million

Fashion
11,818 Hypes 0 Comments

In 2006, Sean “P. Diddy” Combs launched his first fragrance, Unforgivable, raking in $100 million USD globally in its first year and winning the FiFi Award for Fragrance of the Year in the men’s luxe category. Combs won the award again in 2009 with the launch of I Am King. For his latest venture, the music mogul unveils “3 AM,” his first new scent in six years. While the celebrity fragrance market isn’t quite what it used to be, the fresh, citrusy scent is being backed by a provocative promotional video that stars Combs and his longtime love interest, Cassie.

Check out an excerpt from Style.com‘s exclusive interview below.

How did you develop the concept for the video?

The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.

What vibe are you hoping to evoke with this fragrance?

First of all, I want [people] to like the design of the bottle, but just like with any fragrance, I want somebody to stop you in the elevator and ask you what you’re wearing. No matter what the fragrance is called, that’s my objective. And I want a lot of people to get laid to it!

When you’re creating a new fragrance, do you have certain notes in mind or do you bring other elements to the perfumers for inspiration?

I usually have a name first, then I go to the scent and the design of the bottle. I work directly with my partners and they give me almost all the creative freedom. Scent-wise, I usually say the same thing: I want to smell clean; I want it to smell good. I don’t like woody, musky smells. I use bergamot in almost every fragrance—things that relate to freshness but also give you an erotic type of smell.

Read Full Article
Source
Style.com

What to Read Next

Patagonia's New Short Film Follows Climber Josh Ewing and His Battle to Protect Climbing Paradise
Travel

Patagonia's New Short Film Follows Climber Josh Ewing and His Battle to Protect Climbing Paradise

As part of its efforts on environmental conservation, Patagonia has released short film “Defined by

Jason Voorhees of 'Friday the 13th' Hacks up His Opponents in 'Mortal Kombat X'
Entertainment

Jason Voorhees of 'Friday the 13th' Hacks up His Opponents in 'Mortal Kombat X'

Mortal Kombat X and the Friday the 13th classic horror movie franchise join forces on May 12 when

Raised by Wolves Summer 2015 Online Exclusives
Fashion

Raised by Wolves Summer 2015 Online Exclusives

Raised by Wolves has prepared a capsule collection of online exclusives for the 2015 summer season.


A Closer Look at the Dover Street Market x Nike Dunk Lux High
Footwear

A Closer Look at the Dover Street Market x Nike Dunk Lux High

Following news of the latest Dover Street Market x Nike Dunk Lux High, we now take a closer look at

A First Look at the Nike Kobe X "Beethoven"
Footwear

A First Look at the Nike Kobe X "Beethoven"

Nike unveils the “Beethoven” rendition of the Nike Kobe X. As a followup to last year’s celebrated

Clockwork Motorcycles 1978 Honda CB750 “Ultra Noir”
Automotive

Clockwork Motorcycles 1978 Honda CB750 “Ultra Noir”

Montreal-based Clockwork Motorcycles has rebuilt a 1978 Honda CB750 “Ultra Noir,” having added its

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.