In the world where emails, bad service and demanding immediacy can feel overwhelming, sometimes managing a smile can seem like a struggle. Surfers have never really had that problem though; the cliché about wave riders is that they’re permanently, eerily, infallibly carefree. Maybe we can learn something from the culture. Enter Quality Peoples, a surf-inspired brand that draws its influences from tropical, smiley climates – from Hawaii to the Mexican shores. For its Spring/Summer 2015 lookbook, the brand tapped none other than Diesel scion Andrea Rosso. Driven by the motif of “beachwear for the bold and curious,” Quality Peoples offers a vast array of pieces, colored in washed-out tones of red, blue, and grey. Enjoy a look at the lookbook above, and get a better feel for the brand with the video below.
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