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Ronnie Fieg x UNITED ARROWS & SONS x PUMA "Sakura Project" Recap

PUMA has released a video highlighting the opening of its “Sakura Project” pop-up store, a

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PUMA has released a video highlighting the opening of its “Sakura Project” pop-up store, a collaborative effort with UNITED ARROWS & SONS and Ronnie Fieg located in the Shibuya-ku district of Tokyo. For the collaboration, Fieg drew inspiration from Japanese cherry blossom aesthetics, producing new iterations of the PUMA R689 and PUMA RF689 Mid. The video showcases the minimalist design of the pop-up space which chiefly features a white backdrop throughout, putting an accent on the magenta and blue sneakers. Enjoy the footage above.

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