Nike to Relaunch the Air Rift for the Summer

Drawing its name from Kenya’s Rift Valley province and inspired by the efficient barefoot style of

Footwear
14,627 Hypes 0 Comments

Drawing its name from Kenya’s Rift Valley province and inspired by the efficient barefoot style of Kenyan distance runners and their international competition dominance, Nike’s Air Rift was released back in 1996 as the brand’s very first foray into “natural motion” footwear. Launched without much advertising or marketing, the unique split-toe design — itself a nod to the stunning Great Rift Valley fault line — nonetheless caught on as runners and sneaker aficionados were attracted to the stretchy oddity. Now, nearly two decades later, Nike is relaunching the silhouette for Summer 2015. Offering up the retro aesthetic of the OG and retaining its textile-engineered moisture-wicking mesh upper, defining split-toe, Velcro closures and natural motion outsole, 2015’s releases will see the return of OG colorways, as well as the debut of some brand new make-ups.

Look for original colorways of the Air Rift to return to NSW retailers worldwide April 27 while new colorways for both men and women are due to be available beginning May 15.

Read Full Article

What to Read Next

Nike Air Rift "Triple Black" Is the Affordable Alternative to the Maison Margiela Tabi Toe
Footwear

Nike Air Rift "Triple Black" Is the Affordable Alternative to the Maison Margiela Tabi Toe

The cult classic silhouette has returned.

Nike Air Max 95 Pays Tribute to the "3 Lions" Just in Time for the 2022 FIFA World Cup
Footwear 

Nike Air Max 95 Pays Tribute to the "3 Lions" Just in Time for the 2022 FIFA World Cup

Releasing later this month.

Nike Adds the Air Max 90 to the "Moving Company" Family
Footwear

Nike Adds the Air Max 90 to the "Moving Company" Family

Following the first Air Force 1 and Air Max 97 installments.


The Nike Air Force 1 Low "Mocha" is Brewed to Perfection
Footwear

The Nike Air Force 1 Low "Mocha" is Brewed to Perfection

Dark-colored panels reflect the drink’s toasty layers.

James Blake and Frank Ocean Announce UK Tour
Music 

James Blake and Frank Ocean Announce UK Tour

Frank Ocean has accepted James Blake’s invite to join him on the three city, UK tour, ‘1-800

POLLS: Is TIDAL the New Wave in the World of Streaming Music?
Music

POLLS: Is TIDAL the New Wave in the World of Streaming Music?

When the news first surfaced that JAY Z was acquiring Aspiro, a Swedish tech company behind

Selena’s Hologram Said To Be Going On Tour
Music 

Selena’s Hologram Said To Be Going On Tour

The Quintanilla family has given the ok for a hologram version of the late singer and loved one,

Nike Air Python PRM "Red"
Footwear

Nike Air Python PRM "Red"

While a pearlescent take on the ’80s high-top is due out later this season, Nike Sportswear has

Former Nike Employee Kyle Yamaguchi Sentenced in Alleged $800,000 USD Stolen Sneaker Plot
Footwear

Former Nike Employee Kyle Yamaguchi Sentenced in Alleged $800,000 USD Stolen Sneaker Plot

Once again, Nike finds itself at the focal point of yet another legal or rather illegal debate.


Air Jordan Future Low "Cool Grey"
Footwear

Air Jordan Future Low "Cool Grey"

The Jordan Brand unveils another colorway of its Air Jordan 11-inspired Future Low silhouette

Spike Lee's 'Chiraq' Film for Amazon May Star Samuel L. Jackson, Kanye West, Common & Jeremy Piven
Entertainment

Spike Lee's 'Chiraq' Film for Amazon May Star Samuel L. Jackson, Kanye West, Common & Jeremy Piven

As part of Amazon’s expansion of its Amazon Studios venture, the e-commerce giant recently

Facebook Debuts Dedicated Messenger Website
Tech

Facebook Debuts Dedicated Messenger Website

Facebook has dedicated significant development resources to its Messenger platform over the past

Masaya and Gildas on Working With André and the Opening of Maison Kitsuné Gallery in Hong Kong

Masaya and Gildas on Working With André and the Opening of Maison Kitsuné Gallery in Hong Kong

“We are considerate of the codes in street fashion, high fashion and couture. It’s important to

Vans Classics 2015 Summer Brigata
Footwear

Vans Classics 2015 Summer Brigata

Vans is expanding its line of Classics footwear with a brand new silhouette for Summer 2015. The

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.