I Love Ugly 2015 April Collection

New Zealand-based contemporary fashion label I Love Ugly returns to our viral pages to unveil April’s collection of apparel. The third capsule of the year, this particular range features your typical ILU flair, one in which menswear archetypes are reimagined for the modern man, whilst maintaining a simple color scheme of white, grey and black. As a homage to the success of its flagship in La Brea, the brand enlisted respected Los Angeles photographer Adri Law to shoot its lookbook around the City of Angels. Featuring some wooly headwear courtesy of burgeoning New York upstart WINWEL, check out the collection above and purchase your favorite pieces on ILoveUgly.net.