Online shopping has exploded in the past few years, quickly overcoming the norm of brick-and-mortar shopping. However, virtual browsing has its obvious downfalls — maybe none more so than in purchasing footwear. Cue ”Ajust,” a printable template created by Selma Durand. The aim of Ajust is to accurately measure a shopper’s foot to reduce the need of returns while improving shopping experience. By printing the shoe’s unique template upon an A4 sheet of paper and cutting along the specified lines, you can measure whether the length, width and instep are a proper fit. Check out how the design works in the video above, and make sure to check out more at Durand’s website, so you’ll never have to deal with ill-fitting shoes and sneakers again.
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