Festival Essentials: Levi's for SXSW

Since its humble beginnings in 1987 as a local music festival that expected 150 attendees and ended up with over 700, SXSW has continued to grow in both size and scope ever year. The festival now takes place over the course of 10 days every March, and sees over 70,000 registrants from all over the world descend upon Austin, Texas to attend conference events that encompass the music, film and interactive industries. Whether you are a first time attendee or a seasoned pro, remembering to pack a few key items will ensure you survive and thrive throughout the experience. Here we have a no-fail list of Essentials to keep you prepared for anything as you take on the panels, day parties, barbecues, concerts, after parties and after-after parties of SXSW.

An easy-to-wear outfit, including a pair of broken-in Levi’s 511 jeans, a Trucker Jacket and some comfortable walking shoes will take you from the warm days right through to the breezy nights. A roomy backpack is perfect for all your belongings including sunglasses, a water bottle, writing utensils, and a blanket, which will definitely come in handy if you’re attending an outdoor show and need a spot to sit, or if you just need to catch a few winks between your escapades. A Levi’s Camo Print Bucket Hat will protect you from the sun during the day and transition to a casual nighttime look. Lastly, a fish eye attachment gives added flexibility for shooting images on your iPhone, and when your smartphone doesn’t cut it, a vintage style camera will allow you to capture all your memorable moments on film.

Take a closer look at these Festival Essentials above and be sure to pack some of these items if you’re heading to SXSW this week.