OUUR 2015 Spring/Summer Collection

From the innovators at the Kinfolk camp, the OUUR collection reflects the clean aesthetics the founding brand is revered for in a wearable, physical way. It’s a separate entity though; OUUR also produces its own seasonal collections of apparel, publications, home wares and events. For Spring/Summer 2015, the brand executes minimal Japanese and Scandinavian motifs through men’s and women’s essentials, staying true to a basic color palette. Peep the effortlessness of the men’s shirting and knit sweaters, or the nifty detail of women’s shirt-dresses – all of which seem emblematic of OUUR’s efforts. Enjoy a first look above and head here to peruse the brand further.