New Balance Enters the World of Soccer

New Balance announced on Wednesday it has decided to enter the world of soccer with a record-breaking £300 million GBP deal with Liverpool FC that will come into effect next season. In addition to the new kit deal, the Boston-based company revealed some of its first brand ambassadors with the likes of Vincent Kompany, Samir Nasri, Jesus Navas, Adnan Januzaj, Aaron Ramsey and Marouane Feillaini jumping on board. New Balance has also become the official kit manufacturer for Stoke City, FC Porto and Sevilla, all previously under the Warrior Sports brand. Although there isn’t too much information about the company’s entry into the game, expect a range of new products and kit designs over the coming months. If you want to stay updated with the latest developments head over to the official Twitter account.