PUMA Partners with ICNY for the "Heartbreaker" Faas 100

PUMA joins forces with Brooklyn-based ICNY for a “Heartbreaker” rendition of the Faas 100 runner in celebration of Valentine’s Day. Combining ICNY’s reflective technology with PUMA’s performance expertise, the shoe features an all-over reflective texture ensuring that the runner will able to shine even in the darkest of hours. Inspired by Valentine’s Day, the shoe receives an all-over crimson red color treatment and will be available for purchase starting February 7 at www.icnysport.com, and at select PUMA retailers starting February 14. Check out the video below to get a closer look at the shoe’s hi-visibility reflective features.