ALIFE x PUMA 2015 Spring/Summer Collection

PUMA rekindles its partnership with New York-based lifestyle concept ALIFE as the two team up to launch a brand new collaboration for Spring/Summer 2015. This season’s drop stays true to PUMA’s storied heritage while seamlessly pulling together ALIFE’s diverse creativity for a unique range of footwear, apparel and accessories. Shot here in the heart of the bustling Lower East Side by French contemporary photographer Jean Yves Lemoigne, the collection tells the story of NYC and is highlighted by eye-catching patterns and motifs as it takes cues from the likes of ALIFE’s infamous in-store fish tank, mirrored sign, and the three-diamond logo of the members-only Rivington Club boutique.

This season’s ALIFE x PUMA collection is set to hit select retailers across the globe February 14.