KITH'S Ronnie Fieg Talks About the Move Into Womenswear

“I think we’re filling a void that doesn’t really exist at the moment.”

Fashion
7,247 Hypes 0 Comments

Hot off debuting a new womenswear line, KITH founder Ronnie Fieg talks to Racked about his intentions and ambitions — and why he got into womenswear in the first place. While his name is often associated with streetwear and sneaker culture, don’t expect Fieg to call any of his designs streetwear. According to the man behind KITH, the new womenswear line is filling a void that’s left between athleisure and higher end clothing. With an entirely new store and great ambitions, head over to Racked to see what Fieg had to say.

Why now for womenswear, for Kith as a business?

I was seeing smaller sizes of [Kith's] men’s apparel selling out very quickly. A lot of women started posting themselves wearing the mens stuff on Instagram; I saw that and thought it was time to dedicate a line to women.

It took a while for me to grow in terms of personnel. The only times I make big, strategic moves is when I have the right people in place to get it done. I’ve been working on this for a year.

So you’ve noticed an appetite from women for streetwear?

To be honest, when you look at the apparel, I don’t really consider it streetwear.

What do you consider it?

Well, there’s the title of “athleisure,” but the problem with athleisure is that it’s marked with big logos. [Our collection] is stuff that can be worn during the day that you can also be worn at night. It’s like dressed-up athleisure, which I don’t think really has a category right now. I think we’re filling a void that doesn’t really exist at the moment. Quality of the fabrics is important to me. You touch this and you feel that it’s better than any athleisure brand on the market now. And I mean any athleisure brand.

Who else in the athleisure space for women do you have respect for?

I love what [Alexander] Wang does. Wang is super inspirational to me. And I love what Sacai does.

What was it like designing women’s clothes compared to men’s?

It was very different. Women need softer fabrics, women have different fit needs. Fitting this collection was difficult; it took four rounds of fit tests.

I have a separate women’s team. I set the mood [for the collection], but my women’s team put this together.

What kind of background or qualifications were you looking for when hiring women’s designers?

I was looking for experience in high fashion design. I wanted to elevate what I do for men further for women. The look and the aesthetics are one thing, but to get the fit right, that’s a different challenge. And the fabrics — these are Italian and Japanese fabrics. The construction is super tight. If you flip the garment inside out you’ll see they’re sewn to 100% spec, which is great.

Why did women’s need its own store?

Intimacy. It gives the opportunity for [shoppers] to be very personable with my staff and have my staff really understand their body, and spend time on fit. When people are trying things on, they’ll get more attention [here] — not the craze that’s in my store across the street. The traffic in [that] store has become crazy. Although my team does a great job, I didn’t want to throw another category on to their existing job description.

Read Full Article

What to Read Next

Ronnie Fieg Reveals Upcoming Clarks Originals Collection
Footwear

Ronnie Fieg Reveals Upcoming Clarks Originals Collection

“8th Street” is set to launch next month.

A Closer Look at Ronnie Fieg's Debut "8th Street" Collection With Clarks Originals
Footwear

A Closer Look at Ronnie Fieg's Debut "8th Street" Collection With Clarks Originals

Set to launch later this week.

Ronnie Fieg Outlines KITH's Diversity and Inclusion Initiatives for 2021
Fashion

Ronnie Fieg Outlines KITH's Diversity and Inclusion Initiatives for 2021

Sharifa Murdock is KITH’s new Chief of People.


Is This KITH's Next Nike Air Force 1 Collaboration?
Footwear

Is This KITH's Next Nike Air Force 1 Collaboration?

Ronnie Fieg teases a clean tricolor-decorated pair.

Rick Fox Just Bought a 'League of Legends' Team
Sports

Rick Fox Just Bought a 'League of Legends' Team

This ex-NBA star might be onto something.

adidas Superstar Suede "Solid Grey"
Footwear

adidas Superstar Suede "Solid Grey"

A clean gray and white colorway in premium suede.

Check out What's Inside These Top Chefs' Fridges
Fashion

Check out What's Inside These Top Chefs' Fridges

The chefs in this book have over 60 Michelin stars among them.

Migos Share Video for "Look At My Dab"
Music 

Migos Share Video for "Look At My Dab"

Dab emoji.

Amy Winehouse - Stronger Than Me (Mokoa X Mogul Remix)
Music 

Amy Winehouse - Stronger Than Me (Mokoa X Mogul Remix)

Listen to Amy’s ‘Frank’ single over a traditional house production.


New Balance MRL996 KL "Beige"
Footwear

New Balance MRL996 KL "Beige"

New Balance takes on the tonal beige trend.

Preview a Collaboration Between Pusha T & Pharrell
Music 

Preview a Collaboration Between Pusha T & Pharrell

Stemming from the early ‘King Push’ recording sessions with The Neptunes.

Nike Brings Back the Cult Classic Air Max 120 Retro
Footwear

Nike Brings Back the Cult Classic Air Max 120 Retro

The rare ’90s runner-cross trainer hybrid makes a return.

Futuristic Carbon Fiber Plane Eliminates Jet Lag
Automotive

Futuristic Carbon Fiber Plane Eliminates Jet Lag

This is what you get with $15 billion USD of funding.

Nike Air Max 1 VT "Varsity Maize"
Footwear

Nike Air Max 1 VT "Varsity Maize"

Vac Tech is back with a two-toned hue.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.