Coca-Cola's Holiday Bottles Transform Into Bows

The iconic brand spreads holiday cheer in a subtle yet clever way.

Design
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Coca-Cola has long been a brand leader when it comes to memorable holiday campaigns. Whether it’s through an animation of captivating polar bears or an experiential version of its Christmas truck tour, there’s no doubt that the beverage company evokes a warm sense of holiday spirit through clever advertising. This year, it’s no different as a subtle yet brilliant redesign of the Coke bottle label allows it to easily transform into a festive bow when peeled off and pulled with a tab. A YouTube user in the U.K. posted a “how-to” video which has been garnering a lot of attention, in addition to user-generated social media content seen on Twitter and Instagram. The limited-edition labels are currently available only in the U.K. on the 1.75 liter bottles of the four main Coca-Cola products.

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